Professional food photography does more than just generate “likes” on social media — it generates sales.
In this age of social media, the saying, “People eat with their eyes,” has never been more figuratively accurate. Photographs can tell stories in ways that words can’t; that being said, those involved in the restaurant industry ought to know the vital role that photos play in the pursuit of capturing the attention of their targeted market.
Although some restaurant owners would deem it unnecessary to take fancy photos of their food, investing in professional food photography, in Manila most especially, is a decision you won’t regret. Professional food photography does more than just generate “likes” on social media — it generates sales.
Food photography can be defined as the art of capturing still life representations of food, often accompanied with the act of food styling and prop styling. Every photo shoot’s concept is aligned with the restaurant’s brand vision which can be used for a variety of marketing purposes. The most common uses of food photography in Manila are for print and online collateral, table and board menus, packaging, magazine and newspaper features, cookbooks, or a chef’s portfolio.
When you’re running a restaurant, cafe, or catering business, having a collection of delectable and mouthwatering images of your food which you can share with everyone is the best marketing tool that you can lay your hands on because it swiftly turns every viewer into your potential diner. Here are the top reasons why you should start getting a professional food photographer.
- FOOD PHOTOGRAPHERS BUILD BRANDS.
A food photographer knows Manila as a hot pot of different flavors. A lot of restaurants have been continuously emerging and it has gotten harder for people to decide which ones to try out first. With a number of competitions, sometimes in one block or one street alone, the importance of food photography rises from the need to distinguish your brand from the rest. This is especially essential if you are new to the place and industry.
When it comes to introducing your restaurant business, a professional food photographer in Manila can help build your brand by creating the image you want to portray. Are you a posh place people can come to for an elegant romantic dinner? Or a chill cafe serving comfort food for those afternoon hangouts? Knowing your unique identity as a restaurant is crucial because everything will flow from it. Whatever your story is, we tell it from plates to photos, and inevitably, from photos to profits.
- FOOD PHOTOGRAPHY CAPTURES CUSTOMERS’ CURIOSITY.
Because we live in a society where food and beverage go-to places can be found almost everywhere we go, it will only take a moment for people to pass by your store and decide whether they would go in to your restaurant or keep walking towards other options. A food photographer in Manila would know how true this is if your restaurant or cafe is located inside of malls or anywhere in the city because people are often in a hurry, they can’t spend much time to really think about where they want to eat. Having a good photo display of the food you’re offering turns that moment into an opportunity. A well-thought of photo can establish a strong connection with people; tickling their interest, effectively inviting them in and tempting them to order your food within the few seconds they spend outside your doorstep.
(The Blackboard by Chef Michel)
- FOOD PHOTOGRAPHY IS ASSOCIATED WITH YOUR FOOD’S QUALITY.
It is a known fact that people are very visual. This is why we emphasize on investing in professional food photography instead of choosing otherwise, or simply taking pictures of your food with smartphones. Although there are talented people who take great photographs with their phones, gaining them likes and followers on social media, there are photographic elements that can only be mastered with professional photography equipment. According to I Shoot Food Manila’s Chief Food Photographer, Manila-based artist, Adrian Agulto, when it comes to marketing food, every detail counts.
Lighting is always manipulated perfectly to achieve the right amount of balance in texture and ambiance; a creative selection of props for styling, a comprehension of the restaurant’s identity, and the tedious art of photo editing that comes in post processing, are all factors that greatly affect the overall product.
(Miguel and Maria)
No matter how delicious your food actually looks and tastes like, if not strategically shot, it would still fail to peak the appetite. Professional food photography is important because what the customers see sets the bar for what will be served. So as a restaurant owner, you shouldn’t have to settle for anything less.